Rose Coffee Roasters.

Coffee with clarity, roasted in Zurich.

What we believe

We roast for flavour and sweetness.

Rose started roasting in 2022, but we took it independent in 2025. Since then, the design has changed, the range has grown and we have made some very good friends along the way. What has stayed the same is the goal: find coffees with clear, easy-to-find flavour and roast them to bring out as much sweetness as we can.

2021 World Brewers Cup Champion

Zurich Roasted in Switzerland

Daily to rare From everyday coffee to rare lots

Matt Winton / Founder

Matt won the World Brewers Cup. Then he started Rose.

Matt Winton started Rose after winning the 2021 World Brewers Cup. He still cups the coffees, works on the roasts and writes the recipes. None of that is meant to make coffee feel serious. It is there to help you get a really good cup, from an easy espresso to a rare Panama Geisha.

We roast in Zurich on Stronghold Roasters using renewable electricity. Lately we have been roasting a little lighter, looking for clean profiles where the flavour is easy to find and the sweetness has room to come through.

The Rose story

From competitions to a roastery of our own.

Rose started roasting in Zurich in 2022. We wanted to make the kind of roastery we would be excited to order from ourselves, after a few years spent competing, travelling and working with coffee: coffees with obvious flavour, useful recipes and no need to pretend that every cup has to be serious.

The range grew from a few releases into Daily, Origins and Obsessions. We still roast every Monday, taste constantly and keep adjusting the profiles as each coffee settles.

How we work

What matters to us.

Flavour you can actually find

Origin, variety and process are useful when they explain what you taste. We want the notes on the bag to make sense in the cup.

Sweetness matters

We are roasting a little lighter these days, but never just for the sake of it. The coffee still needs sweetness, structure and enough development to be enjoyable.

Easy coffee and rare coffee

A comforting espresso and a rare Geisha can both be excellent. Some days you want easy; some days you want to pay attention. We make room for both.

Competition years

Years of achieving at the highest level.

Competition has been a big part of our story. It gave us deadlines, made us test every idea and introduced us to many of the people we still work with. The results are below; the useful parts are what made it back into the roastery.

2018
Swedish Barista Champion
WBC 8th place
2019
Swedish Barista Champion
WBC 7th place
2020
Swiss Brewers Cup Champion
2021
World Brewers Cup Champion
2022
Swiss Barista Championship, 2nd place
UK Brewers Cup Champion
2023
Swiss Brewers Cup Champion
WBrC 7th place
2024
Swiss Brewers Cup Champion
Swedish Barista Champion
WBC 8th place
2025
Swedish Brewers Cup Champion
WBrC 7th place
2026
Swiss Brewers Cup Champion
Swedish Brewers Cup Champion
WBrC 9th place

Where to start

What do you feel like drinking?

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